“The Bentley Bentayga is extraordinary in many ways,” Michael Winkler, president and CEO of Bentley Americas, stated at the Vancouver unveiling of the Bentayga, which has now entered a market hungry for SUVs.

Bentley Motors recently debuted two new models with lush leather, bespoke craftsmanship, and luxury finishes—this time of the wearable sort.

Whether or not Bentley owners know of the brand’s rich racing heritage, they’re about to learn a lot more about it. The well-heeled British carmaker has stepped back into the motorsport arena and has done so in a very big way.