Fashion meets conservationism with the release of the Lacoste Save our Species collection in honour of International Day for Biological Diversity (May 22). The limited-edition polo collection marks the second of a three-year collaboration between Lacoste and the International Union for Conservation of Nature (IUCN) where the iconic Lacoste crocodile emblem is swapped for one of 10 endangered animals; this, in response to the UN’s worrying declaration of a million species currently being at risk. In a statement on the significance of these animal’s endangered status, the quantity of each polo produced corresponds to the number of known remaining specimens of that animal.
Select Lacoste boutiques around the world are stocking the individual species’ collection: the Iberian Lynx at Lacoste Champs-Élysées in Paris; the Northern Hairy-Nosed Wombat in Shibuya, Tokyo; the North Atlantic Right Whale at the Broadway boutique in New York; the Mountain Chicken at Miami’s Lincoln Road Lacoste boutique; the Moheli Scops Owl in Garosugil, Seoul; the Cebu Damselfly in Shanghai Kerry, Shanghai; Berlin’s Kuddamm Lacoste boutique has the Addax; the Yemeni Mouse-Tailed Bat is available at Covent Garden, London; and the Opal Goddeid available at Lacoste Rodeo Drive, Los Angeles. Wish to contribute to the cause but not in any one of these cities? The Hawaiian Monk Seal is available online at lacoste.com. All proceeds of the polos sold today go towards the IUCN’s wildlife conservation efforts.
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